Meet The Member

Lauren Niles

Residential Real Estate Agent
Lauren Niles Realtor®

How do I know who to choose as my Realtor, and why does it matter?

Depending on which Realtor®/Brokerage you choose, your experience may differ greatly.

Not all brokerages are the same. I work with Coldwell Banker because they have the widest national and international network of agents. This allows me to get your home in front of thousands of agents before it even hits the market. Coldwell has been in business for 118 years, and is the top brokerage in the Pioneer Valley. Through Coldwell Banker, I have access to top-of-the-line marketing tools that produce tangible results for my clients. Within the CB family, I am part of the top-rated Turnberg Swallow Team. Our team is four dedicated women who have a combination of 45 years of experience, helping hundreds of people achieve their dream of home ownership.

When you work with me, I will guide you from our initial meeting to closing day, and likely long after that! We will work together to identify your must-haves and find a home that fits your unique criteria. The path to home ownership can be full of ups and downs. I am here to support and advocate for you to make sure you have the best possible experience. I operate based on ethics, being upfront, honest, and doing the proper research. What others may describe as going that “extra step”, I believe is an essential part of the job. Finding or selling your home is such an important process, and I treat it as such.

I have a deep interest in the Pioneer Valley’s history, so if you want to tell your home’s story or uncover its secrets, we can do that together! As Chairperson to the Local Historic District Commission in Holyoke, I am a bit of a house-history nerd. I appreciate architecture, and believe that knowing the history of your home gives me the best understanding of how to market it to the most viable customers. What is the historical background? Who has lived here? What might be important to look into, based on a particular home? 

With a background in advertising prop styling and photo art direction, I am skilled at visually presenting your home for sale, or helping you envision living in the home you are considering purchasing. My attention to detail, understanding of advantageous or challenging trends, and my proven marketing strategy will give you the confidence in selling your home quickly, and for the highest price possible. I will listen to your needs and tailor our strategy to reflect your home and desires.

I lived in Boston and NYC prior to moving to Western Massachusetts, so helping people relocate to the Pioneer Valley is my dream job! The Valley has so much to offer. It is unique, vibrant, and full of character. I will give you perspective and tools for researching important details such as location, community, education, geography, history, and even culture. I will help you find the right home in a community where you feel you belong.

I am community-oriented. I serve on Holyoke’s Planning Board and volunteer locally. I am focused on making connections and forming relationships. This is what led me to PVM!

Having the right realtor, with connections to the people you need in the home buying process – lenders, attorneys, inspectors, can be the difference between closing on your dream home or missing a golden opportunity.

If you want to learn more, let’s chat.

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